Tag Archives: Word of Mouth Marketing

  1. The Soccer Field: Ground Zero of Your School’s Brand, Part 2

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    July 23, 2015 by meliorgroup

    In addition to the community soccer games that I discussed in my previous blog post, I also attend my children’s …
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  2. The Soccer Field Sidelines: Ground Zero of Your School’s Brand, Part 1

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    June 11, 2015 by meliorgroup

    Word–of-mouth has always been something that schools need to be aware of and manage. Yet, while a lot of attention has been paid to the role of social media in revving up the word-of-mouth engine, I believe that in some communities, the sports sidelines are equally, if not more, powerful channels.

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