Tag Archives: Higher Education Marketing

  1. Take Heed, Dear College Marketer

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    September 3, 2015 by meliorgroup

    Sometimes THE Standard measures are not the Only Standard

    In the last few years, one of the biggest trends among communications and marketing professionals has been to predict the pace of rapid growth in college and university marketing.

  2. College Brochures (And Traditional Marketing Strategies) Do Not Cut It

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    June 26, 2015 by meliorgroup

    Is your marketing to prospective students modernized? The answer might be “Yes” if it involves much more than just brochures. Colleges who are not using more sophisticated segmenting and targeting strategies are likely not seeing as high an ROI on their efforts.

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