Tag Archives: healthcare marketing

  1. How Much Influence Do Referring Physicians Really Have?

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    October 15, 2015 by meliorgroup

    A patient goes to their primary care physician (PCP) for a new medical problem. The PCP believes that the patient should go to see a specialist. What happens next?

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  2. A Hospital’s Regional Appeal Improves Using Valuable Market Research

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    April 16, 2015 by meliorgroup

    Without the resources to out-spend its competition, an in-city hospital sought a market research partner who could help them improve …
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