1. Sometimes You Just Know. Or Do You?

    July 9, 2015 by Mark Eyerly

    Studies suggest that intuition alone – without supporting research – can produce accurate assessments, but only if the intuition is based on experiences that are representative of the current situation. My friends at The Melior Group and I encountered just that scenario during recent work with a mutual client.

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  2. College Brochures (And Traditional Marketing Strategies) Do Not Cut It

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    June 26, 2015 by meliorgroup

    Is your marketing to prospective students modernized? The answer might be “Yes” if it involves much more than just brochures. Colleges who are not using more sophisticated segmenting and targeting strategies are likely not seeing as high an ROI on their efforts.

  3. The Soccer Field Sidelines: Ground Zero of Your School’s Brand, Part 1

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    June 11, 2015 by meliorgroup

    Word–of-mouth has always been something that schools need to be aware of and manage. Yet, while a lot of attention has been paid to the role of social media in revving up the word-of-mouth engine, I believe that in some communities, the sports sidelines are equally, if not more, powerful channels.

  4. Secular/Cultural Jews – There’s More to This Segment Than Meets the Eye

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    June 5, 2015 by meliorgroup

    Ever since the publication of the Pew Study on American Jewry in late 2013, there has been a lot of …
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  5. President Obama Commends Camden — This “City Is On To Something”

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    May 21, 2015 by meliorgroup

    In The Melior Group’s line of work, it’s always encouraging to see the results of our research put into action …
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  6. Alumni Pitfalls And Cleanup. Steps To Avoid Costly Mistakes.

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    May 14, 2015 by meliorgroup

    Proactive universities are looking to engage alumni in constructive ways and they’re learning how to effectively straddle the line between help and hurt.

  7. Seven Questions To Ask Yourself Before Conducting Market(ing) Research. Your “Gut” Might Be Wrong.

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    April 30, 2015 by meliorgroup

    In today’s unsettled economy, both for-profit and non-profit organizations wrestle with the approach to marketing themselves. Questions emerge about whether …
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