Category Archives: The Invisible Customer

  1. College Brochures (And Traditional Marketing Strategies) Do Not Cut It

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    June 26, 2015 by meliorgroup

    Is your marketing to prospective students modernized? The answer might be “Yes” if it involves much more than just brochures. Colleges who are not using more sophisticated segmenting and targeting strategies are likely not seeing as high an ROI on their efforts.

  2. The Soccer Field Sidelines: Ground Zero of Your School’s Brand, Part 1

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    June 11, 2015 by meliorgroup

    Word–of-mouth has always been something that schools need to be aware of and manage. Yet, while a lot of attention has been paid to the role of social media in revving up the word-of-mouth engine, I believe that in some communities, the sports sidelines are equally, if not more, powerful channels.

  3. Secular/Cultural Jews – There’s More to This Segment Than Meets the Eye

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    June 5, 2015 by meliorgroup

    Ever since the publication of the Pew Study on American Jewry in late 2013, there has been a lot of …
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  4. You think they don’t know you, but companies have never known you better…

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    December 12, 2013 by meliorgroup

    By Reshma Bennur It is easy to believe in this world of impersonal online transactions that companies you buy from …
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  5. Holiday Shopping Update: And the Winner is…The Internet!

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    December 6, 2013 by meliorgroup

    Online Shopping

    By Susan J. Levine and Elisa Foster Last week, we asked you to take a quick poll about your plans …
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  6. Invisible Money?

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    September 4, 2013 by meliorgroup

    By Elisa Foster Invisible customers can now pay with “invisible money” (a.k.a., digital currency). With the emergence of Bitcoin, consumers …
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  7. Health Plans Preparing for “Visible” Customers

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    August 23, 2013 by meliorgroup

    By Elisa Foster The landscape of health care will see drastic changes in the coming months.  As commercial health plans start selling …
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