Category Archives: The Art of Research

  1. We’ve Been Featured On!

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    November 13, 2015 by meliorgroup

    Community Demographics

    The good folks at ejewishphilanthropy have published a piece by Susan Levine, Melior’s community study expert. Our post talks about …
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  2. Eight Characteristics of Future-Focused Community Colleges

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    October 30, 2015 by meliorgroup

    Having an “educated workforce” now requires people to have post-secondary education and targeted skills training in order to be prepared …
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  3. Back-to-School Enrollment Management Check List for Independent Schools

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    September 17, 2015 by meliorgroup

    Enrollment Management Check List

    Our back-to-school checklist is designed to keep your marketing efforts on track, and pave the way for an even stronger enrollment picture next year.

  4. Take Heed, Dear College Marketer

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    September 3, 2015 by meliorgroup

    Sometimes THE Standard measures are not the Only Standard

    In the last few years, one of the biggest trends among communications and marketing professionals has been to predict the pace of rapid growth in college and university marketing.

  5. Is Stracciatella A Soup Or A Cheese? Formulating The Right Questions To Get The Right Answers

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    August 20, 2015 by meliorgroup

    we searched for the words stracciatella and pizza

    Pizza Pizza! A few weeks ago, a brand new artisan pizza place opened around the corner from our offices on …
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  6. Smart CEO Brava Awards Honor a Familiar Face

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    August 7, 2015 by meliorgroup

    LInda McAleer named 2015 Brava Award Winner

    We are so proud that our President, Linda McAleer, has been named a 2015 Brava Award Winner! As part of …
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  7. The Soccer Field: Ground Zero of Your School’s Brand, Part 2

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    July 23, 2015 by meliorgroup

    In addition to the community soccer games that I discussed in my previous blog post, I also attend my children’s …
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  8. Sometimes You Just Know. Or Do You?

    July 9, 2015 by Mark Eyerly

    Studies suggest that intuition alone – without supporting research – can produce accurate assessments, but only if the intuition is based on experiences that are representative of the current situation. My friends at The Melior Group and I encountered just that scenario during recent work with a mutual client.

  9. The Soccer Field Sidelines: Ground Zero of Your School’s Brand, Part 1

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    June 11, 2015 by meliorgroup

    Word–of-mouth has always been something that schools need to be aware of and manage. Yet, while a lot of attention has been paid to the role of social media in revving up the word-of-mouth engine, I believe that in some communities, the sports sidelines are equally, if not more, powerful channels.

  10. Secular/Cultural Jews – There’s More to This Segment Than Meets the Eye

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    June 5, 2015 by meliorgroup

    Ever since the publication of the Pew Study on American Jewry in late 2013, there has been a lot of …
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