Category Archives: Higher Education

  1. Eight Characteristics of Future-Focused Community Colleges

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    October 30, 2015 by meliorgroup

    Having an “educated workforce” now requires people to have post-secondary education and targeted skills training in order to be prepared …
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  2. Take Heed, Dear College Marketer

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    September 3, 2015 by meliorgroup

    Sometimes THE Standard measures are not the Only Standard

    In the last few years, one of the biggest trends among communications and marketing professionals has been to predict the pace of rapid growth in college and university marketing.

  3. College Brochures (And Traditional Marketing Strategies) Do Not Cut It

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    June 26, 2015 by meliorgroup

    Is your marketing to prospective students modernized? The answer might be “Yes” if it involves much more than just brochures. Colleges who are not using more sophisticated segmenting and targeting strategies are likely not seeing as high an ROI on their efforts.

  4. Alumni Pitfalls And Cleanup. Steps To Avoid Costly Mistakes.

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    May 14, 2015 by meliorgroup

    Proactive universities are looking to engage alumni in constructive ways and they’re learning how to effectively straddle the line between help and hurt.

  5. Who Manages The Relationship With Area Employers? Hint: It’s Not Always Career Services

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    April 24, 2015 by meliorgroup

    In our previous post in the series – “Closing The Perception Gap: Are Students Trained to Put Theory Into Practice?”- …
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  6. Are Students Trained To Put Theory Into Practice?

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    March 31, 2015 by meliorgroup

    How to improve perceptions and deliver on the promise of a valuable college education is a hot topic in higher …
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  7. Do Colleges Deliver On Career Preparation?

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    March 6, 2015 by meliorgroup

    How to improve perceptions and deliver on the promise of a valuable college education is one of the biggest debates …
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  8. Can Traditional Higher Education Models Survive 21st Century Expectations?

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    January 14, 2015 by meliorgroup

    With Traditional Models of Higher Education failing to sustain institutions, many look to MOOCs as providing alternative revenue streams. Successful implementations of MOOCs require working from a strong knowledge base.

  9. Consider Cultural, Family and Individual Needs When Recruiting International Students

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    November 25, 2014 by meliorgroup

    On the heels of President Obama’s recent announcement to extend OPT (Optional Practical Training); we are seeing the number of …
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  10. Millennials: Where will they go?

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    November 11, 2014 by meliorgroup

    By Sharon Hackenbracht As I noted previously in my earlier blog entry the life choices that are being made by millennials …
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