Category Archives: Healthcare

  1. How Much Influence Do Referring Physicians Really Have?

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    October 15, 2015 by meliorgroup

    A patient goes to their primary care physician (PCP) for a new medical problem. The PCP believes that the patient should go to see a specialist. What happens next?

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  2. A Hospital’s Regional Appeal Improves Using Valuable Market Research

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    April 16, 2015 by meliorgroup

    Without the resources to out-spend its competition, an in-city hospital sought a market research partner who could help them improve …
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  3. Healthcare Providers Face New Brand And Spend Challenges As Some Medical Procedures Become Commoditized: PART 2

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    February 24, 2015 by meliorgroup

    If a given service line and/or procedure generates high patient volume and is profitable, hospitals and healthcare systems can be …
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  4. Healthcare Providers Face New Brand And Spend Challenges As Some Medical Procedures Become Commoditized: PART 1

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    December 19, 2014 by meliorgroup

    In the face of so many changes in healthcare, competition among providers for healthcare dollars continues to mount. It makes …
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  5. A Startup Weekend Experience: Teamwork & Innovation

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    August 13, 2014 by meliorgroup

    Much of our research at Melior has shown that healthcare and technology are the leading industry sectors of the future. …
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  6. The Healthcare X Factor: Easing Anxiety over Provider Choice & ACA

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    November 13, 2013 by meliorgroup

    By Elizabeth Cohen In our marketing research for healthcare providers, I continue to be stymied by the same contradiction:  Why …
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  7. Health Plans Preparing for “Visible” Customers

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    August 23, 2013 by meliorgroup

    By Elisa Foster The landscape of health care will see drastic changes in the coming months.  As commercial health plans start selling …
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