Monthly Archives: June 2015

  1. College Brochures (And Traditional Marketing Strategies) Do Not Cut It

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    June 26, 2015 by meliorgroup

    Is your marketing to prospective students modernized? The answer might be “Yes” if it involves much more than just brochures. Colleges who are not using more sophisticated segmenting and targeting strategies are likely not seeing as high an ROI on their efforts.

  2. The Soccer Field Sidelines: Ground Zero of Your School’s Brand, Part 1

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    June 11, 2015 by meliorgroup

    Word–of-mouth has always been something that schools need to be aware of and manage. Yet, while a lot of attention has been paid to the role of social media in revving up the word-of-mouth engine, I believe that in some communities, the sports sidelines are equally, if not more, powerful channels.

  3. Secular/Cultural Jews – There’s More to This Segment Than Meets the Eye

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    June 5, 2015 by meliorgroup

    Ever since the publication of the Pew Study on American Jewry in late 2013, there has been a lot of …
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