April 16, 2015 by meliorgroup
Without the resources to out-spend its competition, an in-city hospital sought a market research partner who could help them improve their image in their local community. In order to maximize the spend; they were in need of smart and efficient direction.
The Melior Group targeted both consumers and primary care physicians to uncover how to convey the hospital’s unique story and build its patient base. Research results helped to direct the hospital towards a new partnership plan, an improved referral process and a deeper focus on the people whose lives were changed for the good…Read the full article here.