Cantor’s Loss & the Importance of Qualitative Insight

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June 16, 2014 by meliorgroup

Polling Insight

There’s been a lot of press since last week regarding polling and its usefulness and accuracy. This op-ed piece from the New York Times explains what Melior has been doing for the past 30 years: providing context to quantitative data. It’s not quick and dirty numbers that matter as much as the qualitative context in which they’re provided.


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