September 4, 2013 by meliorgroup
By Elisa Foster
As marketing researchers, we are constantly looking at demographic data. Race, income and education play a major role in the way we communicate with consumers. Last week’s 50th Anniversary of the March on Washington for Jobs and Freedom was the perfect time to reflect on the position and impact racial minorities have in business, commerce and America’s economic and social structures.
For a clear picture of how far we have (and have not) come, take a look at this government data compiled by Pew Research Center. And please feel free to continue the discussion in the comments section below. What role do racial demographics play in marketing your business?